Creative Development
Frostfall Festival
An immersive winter website where snow falls as you scroll, for a music festival deep in the Cairngorms.
- Frostfall Festival
- Allied House
- Creative Developer
- Role
- 2019
- Year
- 8 weeks
- Campaign
Chapter I · Context
The Realm
Frostfall is a three-night music festival held in a snowbound forest in the Cairngorms every January. Its audience finds it through word of mouth, and its website needed to feel like stepping into the forest itself.
Chapter II · Challenge
The Threat
The site had to sell 8,000 tickets in a short window, load quickly on festival-goers' phones, and still deliver a moment of wonder worth sharing.
Chapter III · Approach
The Strategy
I built a snowfall that reacts to scrolling and to the cursor, with the line-up revealed tree by tree as you walk deeper into the forest. On slower phones the snow becomes a lighter effect, and the ticket flow never waits for the scene to load.
Chapter IV · Outcome
The Victory
Tickets sold out in four days, the fastest in the festival's history, and the site was named Site of the Day by two design award juries.