SaaS · Product Design
Highroad Freight
A live dispatch console that keeps 600 trucks moving through mountain passes and winter storms.
- Highroad Freight
- Allied House
- Senior Product Designer
- Role
- 2022
- Year
- 6 months
- Campaign
Chapter I · Context
The Realm
Highroad Freight moves timber, food and fuel across the north of Scotland, where the weather can close a road in minutes. Its dispatchers were juggling radios, whiteboards and three separate tracking tools.
Chapter II · Challenge
The Threat
Dispatchers needed to see every vehicle, every delay and every road closure at a glance, and reroute trucks before a storm turned a delay into a missed delivery.
Chapter III · Approach
The Strategy
I shadowed dispatchers through night shifts and storm days, then designed a single live map with a timeline of every truck's day. Problems rise to the top on their own, and a reroute takes two clicks instead of a phone call and a whiteboard.
Chapter IV · Outcome
The Victory
Idle time across the fleet fell by more than a quarter, and the dispatch team got their evenings back.